from process to impact
A case study in growth
The Hannaford Helps Schools program, established in 1999 through a partnership between Catalina Marketing Corporation and Hannaford Supermarkets, empowers shoppers to redeem $3 donation coupons for the local school of their choice by simply purchasing four participating products within a 12-week period.
As a partner of Hannaford since 2014, PS It Matters was tasked with overseeing the Hannaford Helps Schools program’s operation in 2022. Since then, our team has driven significant program improvements, achieving a 21% coupon redemption rate and a 1,205% increase in program donations between 2024 and 2025.
The case study below highlights the efficient processes, creative ideas, and revenue-impacting recommendations implemented by PS It Matters and illustrates how these changes strengthened program engagement, spiked earned media, and surged coupon redemption rates. The success of this program exemplifies the impact partnering with Coupons 4 My Cause can have on your retail brand and the communities your shoppers call home.
